On a vibrant night in November 2023, Beirut city played host to the long-awaited arrival of Novalac AR Plus. Lebanon event marked the last episode of the Regional Launch tour.  

The event unfolded in an atmosphere of enthusiasm, as pediatricians from different regions in Lebanon gathered to witness the unveiling of this groundbreaking innovation. The choice of Le Royal Hotel as the venue added a touch of elegance to the occasion, complementing the significance of the launch. 

The event provided a platform for HCPs to exchange knowledge and engage in discussions about the latest advancements in regurgitations management with Prof. Carmelo Cuffari. The interactions between the speaker and the audience were beautifully moderated by Dr. Marianne Majdalani, President of the Lebanese Pediatric Society and head of division of Pediatric Clinical Care at the American University of Beirut Medical Center.  

AR Plus was presented with meticulous detail, showcasing its unique features and benefits that make it a game-changer in addressing the nutritional needs of infants with regurgitations. Its clinical efficacy proven in the SONAR study was also highlighted.   

The launch event seamlessly blended education and celebration, fostering an environment where knowledge was shared, connections were made, and excitement echoed through the venue.